It is highly beneficial to create a press release that is attention catching and newsworthy. Journalists and press release writers know this fact and develop a healthy press release that can eventually generate traffic and sales leads for the company; however, there are many those who are still struggling to draft a sound press release for their companies. First of all, it must be noted that a press release should be genuine and properly focused on the company’s details in a distinguished manner. It will not only catch immediate attention of the audiences, but conveys its intended purpose also.
In order to make the attempt of your press release writing a genuine success, you must follow certain press release writing trends:
Analyze Other Press Releases
A professional writer always studies, analyze, and evaluate other press release to get the idea. It will help him to know writing nuances and standards to follow. It is easy to read press releases from the press release submission websites. A well-written and directional press release is always engaging and attracts lots of PR professionals. You should read a great number of press releases from top brands to get a feel of flow and the type of language used to communicate the very purpose of the announcement. It is good to read professional press releases to get exact style of writing.
Initiate with a Newsworthy Topic
It is of vitally importance that your press release should have a core purpose or announcement or any newsworthy fact to share/distribute. The topic of the press release makes it healthy and effective. In fact, the complete press release should be written around the core topic only. The topic could be anything from product launch to the profit announcing party of a company. The major thing is the topic and its relevancy.
Submit it to the top press release submission websites
To get maximum exposure for your press release, you must try to submit it to the top submission websites of high PR. Also, you must submit your draft to the best submission channels so that they can distribute your release to different sites through their integral network. It will provide greater visibility, traffic and credibility to your company. Unquestionably, it will generate a lot of buzz for your company, in practical terms.
Most of the distribution networks get your draft on top news sites like Google News and Yahoo News, etc. They also try to distribute your news release to maximum number of subscribers, bloggers and journalists.