Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research.
Choose the Best Blog Posts to Pin
You don’t need to pin every blog post on Pinterest. You’ll get better results if youselectively pin your blog posts on subjects that already have an audience on Pinterest.
This means you need to do a little research on Pinterest to find if people are already pinning items on your blog post topics.
It’s easy to do research on Pinterest, and you don’t need an account to get started. Pinterest has a search feature that lets you find one or more keywords throughout the site.
For each search, Pinterest shows you:
- Pins that contain the search term in the description
- Boards that contain the search terms in the title or description
- People who have the search terms in their profile
Tip: Pinterest never returns a list of every possible match. You should try each search several times to see how the results change.
For each blog post you consider pinning:
- In the search box, type a word or phrase that fits the blog post topic.
Type your search term in the Search box and click the magnifying glass.
- Pinterest displays a list of pins that contain your search term in the pin description.
Pinterest displays a selection of pins that contain the search term “scone recipe.”
- Review the list of pins to see how your blog post topic would fit into this list. Make a note of the words used in the pin descriptions.
Tip: Modify your search terms to see if there are different words that people are using for your topic.
- Click Boards to review all boards that contain your search term in their title or description.
Pinterest collects search results for pins, boards and people each time you search.
- Pinterest displays a list of boards that contain your search term in the board name or description.
Pinterest displays some of the boards that contain pins for your search term.
- Review the pins in each of these boards.
Make a list of the search words and most common words found in the pin descriptions. You want to consider using these terms in your pin descriptionas well.
After spending a little time using Pinterest and figuring out how it works, you’re ready to start using it to drive traffic to your blog.
Tip: As you do your research, why don’t you start following some of the people who are actively pinning on related blog post topics? It’s a great way to make a connection to people who may be interested in your blog.
Select or Create Your Pin Image
Choosing the image for your blog post pin is the most important decision you make. A good image encourages people to share your post.
There is no right or wrong choice. You want an image that is eye-catching and related to your blog post content. You want to invite people to click through the pin to visit your blog. The best image should clearly identify your blog post content to Pinterest users.
Reuse Blog Post Images
You can reuse your blog post images as the pin. You chose the blog post image because it conveys the idea of your post. However, taken out of context, the image can appear meaningless.
Reusing a blog post image usually doesn’t provide enough information to explain the article’s content. If someone repins it and changes the description, the image’s meaning is lost.
Instead, you may want to use the blog post image as the background and customize it with the blog post name or contents. This doubles the effectiveness of the blog post image.