Brands tend to live or die based on their gigs and events. It’s true that you can make money as a brand in places like iTunes or the Amazon music store, or just the regular Amazon store but this is only really going to work if you already have a strong following. In general, it comes down to events. Large events such as concerts are what put your brand on the map. If you have popular bands associated with your brand, and your brand is put in a prominent place, the events can really put it on the map. But good events require planning. Here are a few things to remember about event planning.
If You Don’t Plan Properly It Won’t Happen
Some people might think that planning is just about calling a few people and filling out a few forms and bam everything will just happen after that. But there’s a whole lot that goes into planning events. You need to get artists, performers, booth operators, and the hundred other people who need to be there to make an event happen on board. Generally the amount of work logistics, and money is the sort of thing that is beyond the scope of individuals. So groups have to do it together and this requires a lot of logistics
Events Make People Remember
The Internet tends to have a really short memory. It’s important to make an impression on people or they will likely forget about you entirely in the vast sea of other things that take up their time and pique their attention. A really blow out event is one way to accomplish this. People remember events much more than they will remember small time things happening on the Internet. A simple video on YouTube is one thing, but an event in person puts a stamp on people’s imaginations and memories that will often stick around a good long time after the event finishes.
And if it’s done right, an event can be associated specifically with a brand. People will remember the event and then they will immediately associate it with the brand that promoted it. And in an age where people can experience all sorts of things through the Internet, it’s the in-person feel that will really make an impression. In-person events are even more of a thing these days exactly because there is so much remote interaction going on. This is what people will remember, as a result. It creates a powerful bonding experience for the people that saw the same thing at the same time in the same place, and this is a unique feel that can really solidify a brand in the eyes of the public, partially because an event that’s big enough will draw a lot of attention from the press to cover it, which is yet more publicity.
For truly great event planning you really need help. There are many such sites online that can help with this planning with Sonicbids being just one among many.