A computer or tablet screen is not very useful for you to engage your audience unless it has the right advanced technology and software ready to download and you have the right graphic design background. Consider upgrading your computer to the latest software so that it contains the best infographics with the clarity and appeal that your company needs to share information with each other and clients in graph, map, and statistical form. Such infographics can be used to an organization’s advantage to create the most engaging content without the use of a boring template.
Don’t Use Templates, Use Tools
There is nothing more unprofessional or unoriginal than to use an online template to create your infographic. Use software tools instead of a template to create something that is new and different than any other infographic. You may use another infographic as a reference or guide, but don’t copy the design exactly. Depending on what you want to accomplish with your infographic, you will need a different type of infographic than you might think otherwise.
If your organization currently does not have a graphic designer or a freelancer from organizations such as Infographic World, then consider the following infographic images.
Infographic Tools for the Right Message
The compare and contrast side-by-side infographic is a good way to present two different ideas or sides from different categories to give your audience a good perspective of both. Compare and contrast infographics are common for political campaigns or for different companies with similar products or services.
Another good compare and contrast infographic is the Venn diagram. For each different category you can split them up into different and similar adjectives. Simple and easy to follow, your audience will get the entire picture in one view and the graphic is easy to understand without any extra explanation.
If you wish to further engage your audience in your infographic, consider using a flow chart so that the reader can follow a chain of different ideas or choices to come to a factual or personal conclusion. With a flow chart, your graphic designer can be as creative as he or she wishes for it to be by creating as many different routes as they wish and be as descriptive as they want. Flow charts help the reader come to their own conclusion to a question such as “are you eco-friendly?” or decide which type of product or service from a company is right for them by asking a series of questions about themselves.
Another creative outlet for your marketing team and graphic designers is the use of software to create typography infographics. Typography infographics are created by taking the outline of a shape and filling it in with descriptive words, facts, or anything else to share a message with your audience.
When it comes to sharing your message and even if you have the best computer or interactive tablet screen, it won’t mean a thing unless you have the best and most engaging infographics. You have already made an investment on good technology, now you can use infographics to engage your audience of clients and workers with the information you have to share with them.